ℹ️ About Propseller

In 2024, Propseller has been ranked #1 Fastest-Growing Real Estate Company in APAC by the Financial Times and #10 in Singapore’s fastest-growing companies 2024 by The Straits Times and Statista!

In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and the Series A lead investor of Grab.

Propseller’s mission is to help people build wealth with real estate. We’re building an end-to-end real estate transaction platform and towards that goal, we started the journey by building a technology-powered real estate brokerage that is valuable, reliable and fairly priced.

By elevating the most human part of the service with top in-house agents and industrialising all the rest with technology and centralised operations, we became Singapore's most loved real estate agent with an average Google My Business rating of 4.8/5 (700+ reviews).

The next phase of the journey is to go from helping people sell their homes to becoming the No. 1 brand for people to move from one home to the next: sell, buy, and finance.

Find out more at: propseller.com/careers/.

Role Description

As the PR and Comms Manager at Propseller, you'll spearhead our public relations, social media, and content marketing initiatives, playing a pivotal role in enhancing our brand's visibility and engagement across multiple platforms. This position requires a strategic-thinker who can blend creativity with analytical prowess to craft compelling narratives, manage our media presence, and drive impactful communications campaigns. Joining as an Individual Contributor, you have the opportunity to significantly influence our brand's perception and grow into a leadership role, shaping the direction of our communications strategy and team.

Ideal Candidate

You are an experienced PR and Comms professional passionate about storytelling and brand building. With a knack for media relations and social media, you're adept at crafting messages that resonate with diverse audiences. Your strategic approach to content marketing complements your ability to drive brand engagement and loyalty. As a self-motivated individual, you're eager to take on challenges, innovate, and contribute to a team's success, while positioning Propseller as a leader in the real estate industry.

Duties & Responsibilities

• Communications strategy: Develop and execute an integrated communications strategy that includes public relations, social media, and content marketing to enhance brand awareness and engagement;
• Media relations: Manage media relations, including crafting press releases, pitching stories to media outlets, and building relationships with journalists and influencers;
• Social media strategy: Oversee the social media strategy, including content creation, scheduling, and analytics across platforms like Facebook, Instagram, LinkedIn, and Twitter;
• Content marketing: Lead content marketing efforts by planning, producing, and distributing valuable content (blogs, articles, videos) that attracts and engages our target audience;
• Cross-functional teams: Collaborate with cross-functional teams to ensure consistent and cohesive messaging across all marketing channels;
• Data and reports: Monitor and report on the effectiveness of communication strategies, using data to optimize future campaigns;
• Updated with trends: Stay abreast of industry trends and leverage insights to keep Propseller at the forefront of innovative communications strategies.

Requirements

• Bachelor's or Master's degree in Communications, Journalism, Marketing, or a related field;
• 4+ years of experience in PR, communications, or a similar role, with a proven track record of enhancing brand visibility and engagement;
• Strong media relations experience, with established contacts in the industry;
• Expertise in managing social media platforms and crafting engaging content that drives interaction;
• Excellent writing, editing, and verbal communication skills;
• Strategic thinker with the ability to analyse data and adjust strategies based on performance insights;